Our Story


Our story begins over 20 years ago. At a small college in Wisconsin, two individual’s paths crossed.  The connection was instant and soon blossomed into something that would last a lifetime.  Not long after that first meeting, one would leave to explore Sweden while the other dreamed of traveling the world.  Graduation would soon come and that dream of traveling the world would be become a reality.  They would start exploring the world together.

Encouraged by the success of their first trip, and realizing the power of travel to transform lives, Billie and Erik Farrar founded BE Adventurous Travel. Today, we are are one of the most trusted and recognized travel agencies in southern Wisconsin.  We provide authentic and affordable travel experiences to some of the most iconic and fascinating international and domestic destinations, including the United States, Canada, Asia, Africa, Central America, South America, Europe and the Middle East.